NEW CONCEPT: Gesturecare, shape up your natural beauty
Under this campaign we propose a selection of five of our more innovative ingredients that included in skin care formulations can complement the facial gym for even more impressive anti-aging results.
Gyms and personal trainers specialized in facial exercises are becoming more common today. Those who practice it ensure that a healthier complexion and beautiful glow can be achieved in just a few short days and that in a matter of few months the results become incredible.
Science behind this growing trend
At the beginning of 2018 the Northwestern University Feinberg School of Medicine published the first scientific study that tested the premise of facial exercise improving appearance, with positive results. “Individuals now have a low-cost, non-toxic way for looking younger or to augment other cosmetic or anti-ageing treatments they may be seeking” lead author Dr. Murad Alam, Vice Chair and Professor of Dermatology at the university said.
The study reported that daily facial exercises resulted in reduced age-appearance by three years in middle-age women with plumper upper and lower cheeks. Invasive and expensive treatments can be avoided by dedicating only a few minutes a day to this gymnastic.
Active ingredients selected
The chosen products help reduce the fine lines and the tension of our face highlighting our natural beauty: ARGIRELINE® peptide, EYESERYL® peptide, SEACODE™ marine ingredient, UPLEVITY™ peptide, ACTIFCOL™ advanced botanical ingredient
Facial gym can turn beauty routine into a fun activity…
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